BUSINESS3 MIN
Two Operating Modes
What actually changes in an engineer's head when the problem stops being technical and starts being a business.
SUTACHAD “LAYER” WICHAI
I build software, products, companies, experiments and occasional problems.
Engineer turned founder. Still opens DevTools for fun.
Somewhere between technology, business, product, AI, hardware and whatever rabbit hole I fell into this week.
LAYER STATUS
{
"name": "Sutachad Wichai",
"alias": "Layer",
"species": "Human",
"background": "Software Engineer",
"current_role": "Founder / CEO",
"location": "Chiang Mai, Thailand",
"default_mode": "BUILD",
"favorite_sport": "Snowboarding",
"curiosity": "dangerously high",
"open_tabs": "classified"
}Current
Software products, technology solutions, and new technology businesses. The place where most of the building happens.
Since 2023
Physical products, sourcing and operations — with software quietly holding the back office together.
Turns out selling physical products involves fewer Kubernetes clusters and considerably more warehouses.
Since 2023
I started my career building Android applications.
Then backend systems. Then enterprise platforms. Then architecture. Then engineering teams.
At some point I accidentally became a CEO.
I still prefer building things to sitting in meetings.
Today I spend my time somewhere between software, products, business, AI, automation, hardware and emerging technology.
I tend to investigate things far deeper than necessary.
My default reaction to an interesting problem is:
“Can we build something for this?”
Sometimes the answer should probably be no.
Crossover
MODE SWITCHING IS AUTOMATIC AND OCCASIONALLY UNSTABLE.
Open tabs
Topics I accidentally spent three days researching.
Useful, overhyped and genuinely interesting, usually all at once.
Trying to delegate work to computers without creating more work.
Because apparently humans shouldn't have to watch everything.
Giving physical objects identities.
Every device wants to talk. Few of them have anything to say.
Inference that does not need to phone home first.
The real world, but somebody added an API.
Doing something twice is research. Three times is a script.
Software eventually discovers forklifts.
Deciding what not to build, repeatedly.
Finding useful technology somewhere and figuring out where it actually creates value somewhere else.
The interesting problems live where the two meet.
Where you cannot hotfix production.
Mostly a queue of open tabs.
Writing
BUSINESS3 MIN
What actually changes in an engineer's head when the problem stops being technical and starts being a business.
RABBIT HOLE3 MIN
The loop I keep running, and why the middle step is the one everybody skips.
BUILD LOG2 MIN
Why this site exists, and the four modes I seem to cycle through whether I plan to or not.
Engineer roots
Before the meetings, there was a lot of Android. Some of it is still out there, quietly being forked by strangers.
Android Studio plugin for debugging over Wi-Fi, back when that was not built in.
A step indicator widget for Android, compatible with ViewPager.
Date and time pickers for Android that understand the Thai Buddhist year.
GitHub since September 2013 · 85 public repositories ·github.com/layerlre
Why I travel
Exploring how things are built, what technology is emerging, and whether any of it should become a business.
Snow, food, and occasionally pretending I don't have Slack installed.
HOME BASE: CNX
Previous versions
v2023 → CURRENT
Cyber Rich Digital · Chiang Mai, Thailand
Present
Went from building software to building the organization that builds software.
Also discovered that companies have considerably more edge cases than codebases.
v2022 → 2023
Luca Block
Moved further into architecture and engineering leadership.
Still somehow ended up debugging things.
v2018 → 2022
Ascend Corporation
Designed and built enterprise web applications across frontend, backend, architecture, cloud infrastructure, testing and production systems.
Worked alongside architects, developers, QA and support teams.
Investigated difficult production problems: deadlocks, race conditions, memory leaks, crashes and performance issues.
Apparently those were considered "interesting problems".
2018
POMO House International
Android and smartwatch applications, with an unusual amount of attention on performance, battery consumption and APIs.
v2016 → 2018
Feedback180
Native Android development, mobile architecture, CI/CD automation, cloud, Docker and Kubernetes.
career.bootstrap()
AFK
The part that does not involve a repository.
My preferred method of debugging gravity.
I keep going back. Snow probably has something to do with it.
Usually for a reason. Occasionally the reason arrives later.
Occasionally touches grass.
Contact
I’m listening.